Stating the obvious...
In one sentence, there are two key purposes to marketing: number one
being sales the other product/brand awareness! Neither is simple nor
cheap to achieve. Adverts, leaflets, catalogues, local, national, radio,
television and the internet are all methods of achieving goals, albeit
that some are less measurable than others.
One avenue open to all companies is exhibitions and conferences related
or appropriate too, the intended clients or purchasers, which may
include something as simple as a stall in a shopping complex?
photo booth business
What makes a stall stand out and get attention whether it's on it's own,
in the middle of that shopping mall or it's one of several hundred
dotted around an exhibition hall?
Major blue chip players are always going to afford the premium
positions. Unless you have their deep pockets you need to find an
alternative "attention grabber". It's a similar problem in shopping
malls; people hate being hassled when they're shopping.
You've spent a small fortune, you've got the stall, manned it with staff
and now all you've got to do is get the passers by to stop and talk,
listen or try! Unless you have some fantastically unique new product
that stops people in their tracks, a brilliant stall position and/or
some kind of significant incentive, which is likely to cost more than
the sales you'll ever achieve, this is going to be the problem all
through the event. I'm confident that the majority of vendors have at
least one near competitor offering a similar product close by.
What about a bit of psychology? You need the 'x' factor that give you an
edge and promotes you in a positive light. Put yourself in the picture
(no pun intended), how do you feel when in a shop or at a trade show and
vendors are constantly, albeit politely asking if you're interested in
this or can they show you that...? Chances are the first few are OK, the
next getting a bit tiring and so on until after a while...
Alternatively, imagine your standing somewhere by choice, waiting with
friends or loved ones to buy a treat such as an ice cream or ticket to a
major sports game. How do you feel, if people stop and talk to you here
are you more or less responsive, more or less defensive?
The truth is fun is always engaging, fun is always interesting and fun
will always get you attention! The trouble with providing fun is it's
difficult to find something that includes everyone, whilst enabling you
to maintain the market position within which you wish to be perceived by
your prospects.
One option you can consider is hiring a photo booth!
Photo booths come in many shapes and sizes from traditional to
contemporary, plain to elaborate, so there will always be one
appropriate to your company image.
It doesn't matter what age you are, a photo booth is always entertaining
and fun, quite simply there is something magical about them. From the
nostalgic memories of huddling in a passport booth as a youth with your
mates and or teenage romances, to those experiencing it for the first
time, being slightly or overtly silly in a small confined space, hidden
by nothing more than a curtain is something that all if us find amusing
and love and very few ever grow out of, even for the more reserved of
characters.
Why a photo booth?
From experience, vendors who have chosen to use a photo booth as part of
their promotion, usually find themselves with a queue. A queue of
people, that can be 'worked' by good sales team, who are in that
comfortable state of mind, anticipating their reward or treat, where
'chatting' to your staff is not considered a chore. Chances are they'll
even show you the photo that they're so quick to hide from everyone
else, when it appears from the machine.
Ultimately, if you didn't make the sale when they were stood next to
you, it's that print that's important, yes you can brand the booths to
incorporate your logo or company colours or theme, but that print is
dynamite. Not only will it have an appropriate sales message with your
name & contact details, but also, unlike the majority of every other
leaflet, pamphlet and catalogue handed out, that photo will be kept.
I'll go further, that print is not only going to be kept, but there is a
strong possibility it will end up somewhere prominent, like the fridge
door or on their desk back at the office, visible every single day. That
one souvenir is going to be seen over and over again with your name,
sales message and contact number on it, and probably by lots more who
didn't even attend that show! What if also, the pictures could be
downloaded from a web gallery and put onto social networking sites such
as Facebook? How many other potential customers could see your name
associated with a happy feeling and as part of a subconscious
recommendation or endorsement such placement creates?
photo booth for sale